Key Objective:
Present ideas to start earning revenue on a consumer product traditionally known as a non-profit, in a way that stays true to the mission: helping pets get adopted.
Principal UX Designer for Petfinder, supporting strategy, duel-track next gen roadmap and design execution.
Digital Property
Petfinder.com
Pet Finder native apps, also built to support tablets
Project Type
Executive Pitch to kickoff innovation workshop
Client
Purina
Year
2019
Examples of Visual Communication
